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(Junior) B2B Content Editor

Festanstellung, Vollzeit · Garching bei München

Über uns
Ob die Liebe zum Detail von zwei perfekt ineinandergreifenden Zahnrädern oder die Begeisterung mit neuer Technologie die Welt des Kunden zu verändern – jeder hat seinen eigenen Antrieb. Dennoch eint uns alle der Wunsch, Krebsdiagnosen zuverlässiger und schneller zu machen: ob aus persönlicher Erfahrung oder der Hingabe zu der zugrundeliegenden Technologie. Jeden Tag einen Schritt näher hin zu unserem Ziel.
Deine Aufgaben
Pathology 4.0 - inveox digitizes & automates pathology labs. Enhancing the safety of cancer diagnoses, increasing the efficiency of labs - for reliable and fast diagnoses of cancer through a digitized, fully automated and connected histopathology from the arrival of samples to the specimen slides.  

As our Junior B2B Content Editor you'll help create and shape an engaging online presence for inveox to drive traffic, enhance brand awareness and visibility across all stakeholder groups and generate leads to future customers.   
You will have an opportunity to drive quantifiable impact by generating meaningful content that garners a high volume of visits, encourages engagement and enthusiastic advocation in favor of our company and our innovations.   

  • Research, drafting and scheduling posts for our online channels, including social media and our blog (including basic SEO/SEA) according to the given editorial style and content policy 
  • Concise and user-friendly creation of content for our website (e.g. news, success stories, case studies, whitepapers, blog entries; application and product explanation materials) 
  • Working closely with PR, Customer Marketing and Talent Acquisition to develop contents for online publications and campaigns, corresponding to opportunities of status, situation and activity 
  • Participate in brainstorms and contribute thoughtful, creative ideas for story ideas, coverage angles, etc. 
  • Ideation and recommendation interesting, relevant topics to embed on partner websites and landing pages 
  • Drafting and execution of email campaigns (email direct marketing, mailings, newsletter), according to segmentation, persona profiles and potential analyses 
  • Regular analysis and benchmarking of mailing content, performance logging and optimization (incl. A/B testing) 
  • Monitoring and documentation of all our online media performance in weekly reports 
  • Help fulfill ad hoc copy requests across the business 
  • Assist in the planning and production of appealing visual content for our publications 
  • Close coordination within the Marketing & Communication to ensure a target oriented and consistent external and internal communication 


Anforderungen
  • Demonstrable experience in B2B online and e-mail marketing, preferably in lead generation 
  • Experience in maintaining websites/blogs using CMS and performance analysis tools (e.g. google analytics) 
  • Considerable copywriting experience for various target groups 
  • Fantastic feeling for texts combined with a high degree of accuracy 
  • Outstanding written communication skills in both German and English 
  • Confidence in using social media and SEO/SEA tools, willingness for expert training 
  • Working knowledge of Adobe CC products is beneficial but not required 
Warum inveox?
  • To the top: A rapidly growing start-up offers many opportunities for personal and professional development
  • Flexible working hours: We support you to achieve best performance through work-life-balance
  • Meet & Mentor: You will work in a highly entrepreneurial environment with experienced professionals, have the opportunity to meet renowned industry experts and receive an introduction to the German start-up community.
  • Learn & Grow: In addition to support within and outside your team, you will receive regular feedback and personal coaching from your superiors as well as methodical and practical training to improve your performance and promote your professional growth.
  • Teamspirit: Enjoy daily team lunches, barbecues, fitness sessions, poker evenings,...

Deine Bewerbung

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