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Marketing Specialist (m/f/d) Content & Storytelling

Permanent employee, Full-time · Garching bei München

About us
Whether it is attention to the detail of two perfectly interlocking gears or the enthusiasm with new technology to change the customer's world -everyone has its own drive. Nevertheless, we all have a desire to make Cancer diagnoses more reliable and faster, whether from personal experience or simple devotion to the underlying technology. Every day one step closer to our goal.
Your tasks
inveox is looking for an insights-driven storyteller: someone who can weave business-forward messages into powerful narratives that influence and inspire customers, and other stakeholders - be it in media, medicine, academia, industry or policy. Being part of our Marketing & Communications team, you'll work closely with Sales, Customer Success and Business Development. You help inveox drive the digital transformation in laboratories and shaping future healthcare together with our customers. You create relevant content with a focus on positive touchpoint experience as well as seamlessly aligning communication.

  • You identify and leverage relevant trends in the market and the industry, scout for communication opportunities and trends, and convert them into relevant content for inveox (incl. preparation, arrangement and channeling to relevant platforms)
  • You develop and execute compelling and engaging content marketing campaigns with a focus on data-driven storytelling in alignment with our positioning and communication strategy
  • You connect topics and craft narratives in order to drive thought leadership and business impact
  • You distill industry, market and customer insights into core sales and customer engagement narratives that will be presented in our external communication (e.g. at our industry events, in customer communications, sales and PR). Work hand-in-hand with sales, customer success and business development teams to ensure alignment and cohesion of our messaging
  • You create and manage communities around core topics, consisting of key stakeholders medicine and industry
  • You help our experts & management members in becoming influencers for their topics (e.g. by providing storylines/narratives and training on best practices in social media)
  • You help build a go-to-market content strategy based on powerful storytelling narratives, thinking of new and innovative ways to reach our target audience across earned and paid media.
  • You analyze and report: monitoring and documentation of KPIs, social media monitoring, analysis and interpretation of data & creation of management summaries
  • You conduct routine competitive audits, are the go-to-person on insights of our competitors' communications: how they get their messages out, present their ideas (and how we can do better)
Requirements
Work Experience:

  • Several years of experience working in marketing/advertising

Abilities:

  • Ability to think both strategically and creatively, using deep understanding of our customers and other stakeholders to craft the messages and content that will invigorate, inspire and impress them
  • Exceptional storytelling and writing skills: demonstrated ability to craft long-form articles, client-facing talking points, and ‘short&crisp’ advertising copy
  • Outstanding communication, teamwork and interpersonal skills, can-do mentality
  • Openness and growth-mindset: always looking to learn, understand and level up
  • Reliability and proficiency at balancing multiple workstreams and projects
  • Good understanding of the marketing, media and digital advertising landscape
  • Eagerness to dive into the field of the life sciences industry, communicating a complex, high-impact product
  • Passion for pioneering and meaningful professional contribution

Language Requirements:

  • Business fluent in English and at least conversational German language skills
Why inveox?
  • To the top: At inveox, we don't see our employees as resources, but as talents! That's why we offer you many opportunities for personal and professional development
  • Work-Life-Harmony: We support you in achieving the best performance through flexible working time models and home office option
  • Meet & Mentor: You will work in a highly entrepreneurial environment with experienced professionals, have the opportunity to meet renowned industry experts and receive an introduction to the German start-up scene
  • Learn & Grow: In addition to support within and outside your team, you will receive regular feedback and personal coaching as well as methodical and practical training to promote your professional growth
  • Team Spirit: Enjoy daily team lunches and poker evenings, a Christmas and summer party and lots of team events

Your application

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